Episerver and Fortune Cookie achieve 100% ROI in 16 weeks for innovative shower brand Aqualisa

Published 13th June 2008

Fortune Cookie
News Release
Embargo until 00:01am, 11 June 2008

Episerver and Fortune Cookie achieve 100% ROI in 16 weeks for innovative shower brand Aqualisa

Digital design agency Fortune Cookie (whose clients include Aqualisa, Kenwood and Diabetes UK) has reported stunning business returns since becoming an EPiServer CMS Premium Solution Partner.

Fortune Cookie has already successfully implemented EPiServer’s award-winning CMS with a broad range of clients, including: Kenwood, Le Cruset, The Lawn Tennis Association, Temenos, Diabetes UK, Aqualisa, Gainsborough Showers, Oracle Group, National Express, and London Overground (Transport for London).

Implementation of EPiServer CMS with inspirational showering brand Aqualisa has resulted in:

• 100% ROI within 16 weeks of the site launching
• Page impressions per month increased by 20%
• Site traffic more than doubled
• Total sales of spare parts risen by 14%

Commenting on the partnership with EPiServer, Managing Director of Fortune Cookie Justin Cooke says, “EPiServer CMS is the biggest .net CMS in Europe with a strong developer base and a sound commercial licensing model. Our partnership with EPiServer is enabling us to provide our broad range of premium brands with a first class content management solution that satisfies all their business needs and exceeds their expectations of what a CMS can deliver.”

Cooke continues, “Fortune Cookie is one of the world’s most experienced agencies for delivering CMS solutions using EPiServer. This means we’re able to respond to our clients’ needs with fast implementation. This enables us to devote more time to developing a deeper understanding of our clients’ critical requirements.”
Neal Perry, Managing Director of EPiServer UK says, “Fortune Cookie has really embraced the EPiServer CMS platform and has produced award-winning websites as a result. I am excited to welcome them as a premium solution partner in the EPiServer community.”

Fortune Cookie EPiServer CMS implementation case studies

Aqualisa
www.aqualisa.co.uk
Aqualisa is an innovative and inspirational showering brand. The simple to use, one-stop showering storefront enables customers to find the information they need quickly and easily. Fortune Cookie deployed EPiServer for a complete site re-design that:
• Focuses on what Aqualisa’s customers want, and also gives them what they actually need
• Makes the site more usable and accessible
• Removes barriers to sale
• Is engaging and on brand
• Uses appropriate tone of voice
• Features intuitive navigation
• Streamlines user journeys and online processes
• 100% ROI has been achieved within 16 weeks of the site launching
• Page impressions per month have increased by 20%
• Site traffic has more than doubled
• Total sales of spare parts has risen by 14%


Diabetes UK
www.diabetes.org.uk
Diabetes UK is the largest UK charity devoted to the care and treatment of people with diabetes. Fortune Cookie deployed EPiServer for a complete site re-build that included an online shop, a user community and a single sign on process so that visitors can access various site features through a single log-in. The site is now sophisticated enough to recognised repeat visitors.

Since the site re-launch:

• 500 visitors to the site each day
• The site was named in The Times Top 5 Charity Health Sites http://www.timesonline.co.uk/article/0,,8123-2434790.html
• Site scored 18/20 in a review in Third Sector magazine
• After the homepage, the new recipes database is the most popular area of the site
• 118,000 people have taken the Two Minute Test to find out if they are at risk from diabetes
• 1 in 8 people who saw the Measure Up campaign have acted on it (MORI).
• Awareness of Diabetes UK has increased by 5% (MORI).
• Winner Best Website at the 2007 Chartered Institute of PR Excellence Awards

The next stage in the development of the site will be greater personalisation of content, which will demonstrate EPiServer’s ability to integrate with third party tools.

About Fortune Cookie
Founded in 1997, Fortune Cookie is one of the UK’s most well-respected digital design agencies, famous for delivering beautiful, findable, accessible websites that deliver stunning return on investment. Clients include Legal & General, Kuoni, Guest Hotels, Big Lottery Fund, Arsenal FC and Amnesty International. In 2007/8, the agency’s 10th anniversary year, websites designed by Fortune Cookie were short-listed for major design awards a total of 25 times.

Further information about Fortune Cookie is available at www.fortunecookie.co.uk or contact Julie Howell at Julie.Howell@fortunecookie.co.uk