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TRUEFFECT’S DIRECTSERVE™ RECEIVES AOL’S PLATFORM-A CERTIFICATION
Published 13th June 2008
DirectServe™ is the Only Ad-Serving Technology to Put Advertisers in a Direct Relationship with Consumers on the AOL Network By Delivering Ads with First Party Cookies
BROOMFIELD, Colo., June 11, 2008 – TruEffect, a provider of next generation advertising technology, today announced that its patent-pending DirectServe™ Technology has been certified across AOL’s owned- and-operated Web properties. DirectServe™ is currently the only solution certified by AOL’s Platform-A to deliver standard-image and rich media ads to AOL Web properties from an advertiser’s own Web domain. By eliminating third party cookies, DirectServe will enable advertisers to create a direct relationship with consumers on AOL Web properties through targeted, relevant messaging.
According to a January 2008 report from The Yankee Group, Internet advertising is expected to reach $50.3 billion in 2011, more than double what was spent in 2007. Yet more than half the senior-level marketing representatives polled in a February 2008 survey from Sapient reported a lack of confidence in their organization’s ability to track campaign data in real time.
"The certification of DirectServe by AOL’s Platform-A is further testament to the adoption of TruEffect’s forward-thinking model,” said Ron Hill, president and CEO, TruEffect. “We are dedicated to providing advertisers control over their campaign data and enhancing transparency."
DirectServe’s approach to effective message-targeting allows advertisers to distinguish between consumers with whom they have a relationship from consumers who are new to them. By serving ads from their own domain, advertisers create a new cookie asset and a proprietary database of click stream records that are meaningful only to them. More information about DirectServe is available at http://www.trueffect.com/products/DirectServe.aspx.
ABOUT TRUEFFECT
TruEffect, a provider of next generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe, TruAdvertiserXLS and DirectServe products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.
About Platform-A
Platform-A, AOL’s advertising business, offers advertisers best-in-class solutions that leverage AOL's premier consumer brands like AIM, Moviefone, MapQuest, TMZ, AOL.com and more; TACODA's audience insights and behavioral targeting; and Advertising.com's industry-leading reach across multiple networks, including display, mobile, video, search and affiliate. Platform-A also includes Quigo, a leading site and content- targeted advertising business and ADTECH, a leading international online ad-serving business based in Frankfurt, Germany.
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