TRUEFFECT AND DTHREE ANNOUNCE PARTNERSHIP TO EXPAND FIRST PARTY COOKIE MODEL TO CANADIAN MARKET

Published 26th June 2008

dthree to Offer TruEffect’s DirectServe™ Ad-Serving Technology

BROOMFIELD, Colo., June 25, 2008 – TruEffect, a provider of next generation advertising technology, today announced a partnership with dthree, a leading provider of hosted applications and services for interactive marketing, business intelligence, customer data and communications. The agreement will enable dthree to deliver TruEffect’s DirectServe™ ad-serving technology in the fast-growing Canadian market.

Utilizing DirectServe, dthree’s clients will now be able to deliver campaigns from their own Web domains, which will overcome the limitations of a third party ad serving model and help to establish a more direct relationship between the clients and their customers online. Through its integrated marketing and relationship management platform, IntelliMaxx™, dthree delivers sophisticated and highly personalized campaigns for clients across Canada including national brands with country-wide reach.

“At dthree we believe that companies with deep and meaningful relationships with their customers experience faster revenue growth and less customer attrition,” said dthree CEO Keyvan Cohanim. “Given our focus on customer relationships, we felt that bringing DirectServe from TruEffect into the portfolio of tools we can offer to clients was a natural fit.”

For TruEffect, the partnership represents a significant geographic expansion across the Canadian marketplace and further demonstrates adoption of the first party cookie model. DirectServe users are not only able to serve ads from their Web domain, but also own the customer data collected throughout the lifecycle of an online campaign. Placing advertisers in control of their campaign data is a substantial departure from the current third party ad serving model which puts data ownership in the hands of ad serving companies rather than advertisers. With DirectServe, dthree’s clients will finally be able to ensure that they are serving the right ad, to the right person at the right time while also assuring consumers their data is shared solely with a brand they know and trust.

“Entering the Canadian market with an established partner such as dthree is a critical opportunity for us, one that we intend to take full advantage of,” said Ron Hill, CEO of TruEffect. “Perhaps more importantly, this partnership highlights advertisers’ desire to regain control of their campaigns and their data.”

DirectServe is available to corporate advertisers, agencies and marketing firms in the United States, Canada. For more information about DirectServe or TruAdvertiser.xls™, TruEffect’s enterprise ad serving platform integrated with Microsoft© Excel, please call 303-438-9597 or email sales@trueffect.com.

dthree’s IntelliMaxx is available to enterprise clients and their advertising and marketing agencies across Canada. For more information about IntelliMaxx, please call 905.855.3214 or email intellimaxx@dthree.com .
ABOUT DTHREE
dthree is a leading provider of an enterprise marketing platform that enables customer interactions management in a holistic and contextual fashion. IntelliMaxx(TM) is an intelligent marketing management platform that enables enterprise clients and their advertising and marketing agencies to manage consumer relationships on a one-to-one basis across multiple, diverse marketing channels. For more information about IntelliMaxx, visit our Web site at www.dthree.com
ABOUT TRUEFFECT
TruEffect, a provider of next generation advertising technology, offers the first advertising solution enabling interactive marketers to have exclusive control of their online campaign data, helping them to create a direct relationship with customers and seamlessly incorporate customer data into the overall marketing ecosystem. Headquartered in Broomfield, CO, TruEffect is based on patent-pending technology designed for advertisers investing more in interactive marketing and looking to manage Internet ad campaigns more efficiently and with greater control. Its SafeServe, TruAdvertiserXLS and DirectServe products are used by leading Internet marketers. TruEffect is a Microsoft Certified Partner. For more information visit www.TruEffect.com.


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